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In the first half of 2014 in tianjin port motorcycle export situation analysis
TIME:0114-08-19
According to customs statistics, in the first half of this year, tianjin port motorcycle export 250000, (the same below) than the same period last year increased by 47.3%; Value of 1.16 billion yuan, an increase of 37.5%.
One, the main characteristics of tianjin port motorcycle export during the first half of the year
(a) mainly in general trade exports. In the first half of this year in tianjin port in general trade export motorcycle 232000, increased by 47.6%, accounted for 92.8% of the tianjin port motorcycle exports at the same period.
(2) is given priority to with foreign investment enterprises and private enterprises export. In the first half of this year, tianjin port 110000 foreign invested enterprises to export motorcycle, 2 times; Private enterprises export 104000 motorcycle, reduce 8.9%; The combined the two accounted for 85.6% of the tianjin port motorcycle exports at the same period.
(3) the main exporting countries is the association of south-east Asian nations (asean) Argentina, Bangladesh, and the eu. In the first half of this year, tianjin port exports motorcycles to 55000 units, the association of south-east Asian nations (asean) increased by 3.9 times. Exports to Bangladesh, 45000, a 1.1 -fold increased; Exports to the eu 39000, increased by 20%. 3 the total accounted for 55.6% of the tianjin port motorcycle exports at the same period.
Second, in the first half of this year, tianjin port motorcycle export presents the main cause of the above characteristics
(a) as the global economic recovery and the deepening of regional cooperation, motorcycle demand to promote export growth. The recovery of the global economy make consumers purchase desire and purchasing power gradually picks up, driving the motorcycle export growth. At the same time, the new government pay more attention to regional cooperation with neighboring countries, increase the market demand in Asia, less energy consumption, environmental pollution and the economic benefits of motorcycle was welcomed by many countries and regions customers. Tianjin port exports in June 123000 vehicles, motorcycles to Asian countries increased by 1.2 times, of which exports of south-east Asian nations (asean), 55000, a 3.9 -fold increased; Export 42000 vehicles in the Philippines, increased 19.2 times.
(2) the leading domestic motorcycle enterprises began to transition to the traditional motorcycle export market demand changes. As abroad for high-end, the rising market demand of leisure, personalized motorcycle, motorcycle industry with strength and enterprises are actively with strategic vision for the absorption of advanced technology introduction, the development of independent intellectual property rights and new product research and development, invest more funds and technology hope to occupy the high-end market. In tianjin port exports motorcycles to Japan in June 16000, the average price of 8541.5 yuan, increased by 8.4%; Export 45000 in Bangladesh, the average price of 7158.9 yuan; Export Argentina, 21000, the average price 5239 yuan, increased by 12.7%. High-end motorcycle has the characteristics of the high quality, high prices can bring more profits to enterprises, help enterprise out of the plight of low price war.
(3) the wide prospect of market, developing countries are motorcycle exports. Level of consumption in developing countries are in the rising stage, the motorcycle, with its low cost, light fast become an important traffic transportation, the country residents demand is very big, but in Bangladesh, the motorcycle is not only a traffic tools, more have a large number of ride a motorcycle, so as to promote the increase in exports to the countrys motorcycle. In June in tianjin port 170000 cars, motorcycle exports to developing countries accounted for 67.7% of the tianjin port motorcycle exports at the same period.
Third, concern
(a) motorcycle industry rise, emerging markets overseas competition. In recent years, represented by the Japanese tradition of motorcycle export power, increase the intensity of the overseas investment, promote the rise of the emerging market motorcycle industry. In Asia, Thailand is the world famous brand of automobile and motorcycle production base in Asia, Europe and the United States, the car or motorcycle companies in Thailand have a production base, the first five months of 2013, total sales of the motorcycle in Thailand to 907000 vehicles, up 2% from a year earlier, Thailand became the association of south-east Asian nations (asean) first, the worlds tenth car production base. In Latin America, Japan Honda in Argentina, increase investment of $13.4 million, two factories and put into production, annual output is expected to be 160000, Honda commitment to its localization rate will increase from the current 20% to 30%; In Africa, Kenyas investment in Japan Honda motorcycle manufacturer, annual output to 25000 vehicles, motorcycle manufacturing plant after completion will become the third largest subsidiary of Honda in Africa. Motorcycle industry gradually arisen, emerging markets, therefore, is a motorcycle export market is more competitive in China.
(2) of the motorcycle frequent trade friction, there are some barriers to exports. The Indian government has made its budget for 2013-2014, motorcycle import tariffs to 75%. Argentinas government decree by 25, officially announced plans to raise import tariffs on products list, for 100 kinds of products, including MOTOROLA, a 35% import tariff, the measures will be valid until the end of 2014, the implementation of the New Deal, will produce bigger impact to Chinas motorcycle industry, export enterprises face the risk of more uncertain than the past. In addition, the European parliament approved a rules and regulations, since 2016, the sales of new motorcycles and pollutant emissions from motor vehicles, will be reduced, and equipped with more safety braking device, thus reducing the number of accidents. The improvement of technical barriers, the increased cost of subsequent technology upgrading, will eventually lose the price advantage, make the motorcycle enterprises unable to Japan, Europe and the United States is a motorcycle to compete, market share will continue to be diverted.
(3) outside the industry chain is missing, overseas industry layout. For the enterprise, "going out" is the first stage of the product exports, the second phase is to build factories overseas investment. At present, the most motorcycle manufacturing enterprises is still in the first stage. Even product export, also do not have to lay a solid foundation brands and channels, there is a danger of replacement at any time. Outside the industry chain is missing make motorcycle export enterprises in our country vulnerable to such as technical barriers, tariff barriers and other foreign trade protection measures and the influence of disastrous. Overseas industry layout, is not conducive to enterprise utilize overseas resources and participate in international cooperation and division of labor, improve technical level and product impact, in the long run, affect the enterprise sustainable development.

